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Black Friday deals

Black Friday 2021: where to find the best deals in Australia

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Rakshnna Pattabiraman

If you’re gearing up to spend some hard-earned cash on jaw-dropping deals, worry not for Black Friday sales are here. Shoppers can treat themselves to a range of discounts, deals and offers from practically every known retailer as part of the massive Black Friday 2021 shopping bonanza. 

Black Friday is probably the best time of year to cross a few items off your Christmas shopping lists while saving plenty of cash. If you have a lengthy wish list, now may be the best time to break open the piggy bank and count your coins. 

Despite Australia being treated to a fair few big sales through the calendar year, Black Friday is the biggest  annual shopping event because, as we mentioned earlier, almost every brand will be competing to offer the best prices and deals for their products. The discounts are on anything you can think of – from car tech to homewares, fashion to tech and everything else in between that you can think of. Oh yeah, groceries too, because retailers like Amazon stock a huge array of pantry essentials. 

The sale isn’t just a single-day event. The deals continue through the weekend and will roll over to Monday, when the sale gets a name change to Cyber Monday. While technically it’s supposed to be a separate online-only sale, that happens just in the US. In Australia, Cyber Monday is part of the same big Black Friday sale event – occasionally called Cyber Weekend Sale –, although some retailers do offer fresh new deals each day to shop from.

Where can I find the best Black Friday 2021 deals?

Typically all big brands and retailers will have Black Friday deals on their website. But to save you the search, we have compiled a list of some of our top retailers who are currently offering discounts below.

Black Friday tech deals

Some of the most popular items to shop for during Black Friday are electronics and there'll be plenty to choose from, whether it's a new laptop, camera, headphones or anything else in between. The below retailers are going to have some great options to choose from, so take a gander.

  • Amazon Australia: lowest prices on tech
  • Bose: Offers on headphones, speakers and soundbars
  • Catch: Enjoy lowest prices on a range of products
  • Dell: sale on laptops, computers and peripheral equipment
  • DigiDirect: discounts on cameras, lenses and more
  • Dyson: discounts on cordless vacuum cleaners and fans
  • eBay: Make your shopping easy and grab good deals
  • HP: Discounts on laptops and monitors
  • Kogan: Shop latest deals on electronics
  • Microsoft: offers on Surface bundles and Xbox games
  • Mobvoi: Deals on smartwatches
  • Sennheiser: discounts on headphones and speakers
  • Sonos: Offers on wireless speakers and other audio systems
  • Sony: sale on headphones, cameras, TVs and more
  • The Good Guys: Great deals on electronics
  • Google: Discounts on Google products

Can't find something specific? We'll make sure we cherry-pick a few top tech deals and list them below when the official sale kicks in.

Black Friday health and fitness deals

Black Friday is also a great time to pick up a little something to get your health and fitness back on track – whether that's picking up a new fitness tracker or stocking up workout clothes. Or maybe you just need a pair of really good running shoes.

  • Adidas: Shop latest Adidas clothing and shoes
  • ASICS: Discounts on running shoes
  • Lululemon: Offers on athletic and yoga wear
  • New Balance: Huge savings on a wide range of shoes
  • Nike: Great deals on shoes, clothes and accessories
  • Rebel Sport: Offers on clothing, equipment and accessories

The above aren't the only retailers and brands that offer discounts during Black Friday, but they are some of the most popular and the offers are too good to be missed. We've also got a list of specific products from these retailers further down the page for you to take a look at.

Black Friday homeware deals

From a new mattress to the sheets you'd like to wrap it in, or something to get your kitchen more functional – there's plenty of homewares you can shop during Black Friday.

Getting you home looking lovely or adding to your kitchen doesn't have to cost an arm and a leg – just click on any of the above retailer links to find deep discounts on a variety of products. And yes, we admit that mattresses aren't quite 'homewares' but we just couldn't leave them out.

Black Friday fashion deals 

Stock up on cosmetics or update your wardrobe, you save a lot during Black Friday.

  • La Roche-Posay: discounts on skincare products
  • MAC Cosmetics: Discounts on all makeup products
  • Myer: Sale on women, men’s and children clothing and shoes
  • Ray-Ban: Shop from a range of sunglasses
  • Sephora: Sale on a range of makeup products. Free shipping or orders above $25.
  • Sunglass Hut: Discounts on top brands of sunglasses
  • The Iconic: Shop trending clothes, accessories and sportswear
  • MJ Bale: Best deals on tailored suits for men

Find more fashion deals below.

Other Black Friday deals

Sometimes things just don't fit into a specific box. So if you're after fishing and camping gear or something for your furry friend, you'll find the retailer listed here. You can even treat yourself and your partner to a little something too.

  • BCF: Buy camping, fishing and outdoor equipment at great prices
  • Lego: Sale on all Lego collections
  • Lovehoney: massive price drops on adult toys and accessories
  • Petbarn: Shop pet accessories and food
  • HelloFresh: Enjoy personalised delicious meals
  • EveryPlate: Eat fresh home meals everyday

Looking for product specific deals? We'll keep this page updated throughout the Black Friday weekend with some topnotch offers right here.

Early Black Friday Deals

Tech Deals

Black Friday is the best time to snap up fast-selling tech deals. We have curated a list of some of the best deals we’ve seen so far for you to choose from.

Tech deal highlights:

Panasonic Lumix GX880 camera: $509.15 (save $289.85 on Amazon)

Looking for a compact mirrorless camera that fits your budget? Panasonic’s Lumix GX880 may be the right pick for you. Featuring a 16MP micro four thirds sensor, it can capture stunning and clear images and shoots 4K videos in lightning fast autofocus, with a super convenient touch LCD screen. You can also shoot and instantly upload camera content to social media with the Panasonic Image app on your phone or tablet. Amazon has knocked off $289 off in this deal, so it’s now available for just $509. 

Electrolux Pure C9 Origin vacuum cleaner: $299 (save $50 on Bing Lee)

Enjoy spotless clean floors with Electrolux’s Pure C9 vacuum cleaner. With suction power at 155 Km airspeed, it can capture specks of dust and fluff effortlessly. This model features two large wheels for easy mobility and an elongated dust vacuum handle for convenience. You can now grab this model for $299 from Bing Lee, down from the usual $349.

LG 420L bottom-mount refrigerator (GB-455BLE): $888 (save $161 on The Good Guys)

There’s arguably no better time to invest in a refrigerator than Black Friday, which’ll put you well placed for food storage ahead of the festive season. With a 420 litre capacity and a four-star energy rating, this bottom-mount refrigerator from LG is a great buy for its price range. The Good Guys have reduced it by $161 so it’s currently down to $888.


Garmin Fenix 6 Pro: $629 (save $520 on Amazon)

This 1.3-inch always-on display fitness tracker from Garmin is a good pick for anyone looking to streamline and monitor their training without compromising on battery life. The wearable features built-in sensors for heart-rate monitoring, blood oxygen saturation, sleep tracking and so on. Its rugged exterior is designed to withstand extreme weather conditions and the grade-adjusted guidance insights from Garmin makes this a compelling buy. Amazon has knocked a massive $520 off the RRP of this watch, so snap one up before they sell out.

Sony PlayStation 5 DualSense Wireless Controller: $79 (save $30.95 on Amazon)
Whether you’re crossing a few items off your Christmas shopping list or looking to upgrade your gaming setup, now’s your chance to bag one of the bestselling game controllers on Amazon. Connect to friends and broadcast your gaming experience across the world with this compact wireless controller for the PlayStation 5. It’s also compatible with PC via Bluetooth. Amazon has slashed $30.95 off the RRP on this deal, so nab one while you can. 


Logitech G502 HERO gaming mouse: $74 from Amazon

With programmable buttons and dual-mode scroll feature, this gaming mouse from Logitech is a fan favourite and usually sells for $85+ at reputable Aussie retailers. If you’re aiming for an ideal gaming experience and tactile smooth scrolling and responsive controls, this mouse is a solid investment. The HERO sensor provides precision tracking at 25,600 DPI and customisable RGB lighting can synchronise with other lighting elements on your rig.

More tech deals:

We’ll be sure to keep the above list updated with more handpicked top deals.

Clothing and fashion deals

It’s one of the top categories during Black Friday sales – we’ve cherry-picked some splurge-worthy offers in this section. 

Giorgio Armani Sì perfume 100ml: $150 (save $70 on Catch Australia)

If a perfume could exude class, elegance and femininity in a tiny bottle, this’d be it. With subtle hints of floral notes from a concoction of flowers like May rose, patchouli and freesia, this is a scent that’s not too intense and can be worn all day. Save $70 when you buy from Catch Australia.

Tommy Hilfiger Men's Essential leather sneaker: $83.29 (save $85.71 on Amazon)

Keep it classy in a minimalistic fashion with a pair of white sneakers from Tommy Hilfiger. Whether you’re out for brunch or enjoying a picturesque picnic in the park, a pair of white sneakers will complement any look you don. If you’re after style and comfort, then this leather sneaker is a perfect match for you. 

Bvlgari Gold Rimless Round women's sunglasses (BV6091B 406348): $211 (save $211 on Myer)

If luxury and minimalism were a pair of sunnies, Bvlgari is the name behind it.  Protect your eyes from harmful UV rays and also look stunning while doing so. The design features two sleek metal arms, frameless round lenses, hypoallergenic plastic tips in a gold metallic frame. Perfect for bright sunlight, although not recommended for driving or dimly lit places. Save 50% when you purchase from Myer.


Emporio Armani Men's Classic Analog-Quartz Black Watch (AR1828): $219 (save $180 on Amazon)

Whatever may be your personal style, make a statement with Emporio Armani’s analog-quartz watch. This 46-mm stainless steel matte black dial features three flat chronograph subdials completed with a leather finish and buckle closure. Enjoy water resistance up to 50m, with a clean style that will complement any look and is ideal for daily wear. 

Prada PR24XS sunglasses: $272 (save $68 on Sunglass Hut)

Enjoy beach day in style with Prada’s iconic sunglasses. Renowned for simplicity and elegance, this pair of sunnies exuberates fine craftsmanship in a burgundy frame with thick temples and gradient lenses. If you’re after an oversized fit and expensive look, this one is made for you. Sunglass Hut has slashed $68 from the deal and these frames are now available for $272. 

Jane Debster Exposed Black Oil Heeled Shoes: $139.97 (save $59.98 at Myer)

A pair of loafers is a closet staple for every woman. This ultimate exposed black oil heeled shoes pair well with slacks or jeans and can be worn for all occasions. The four centimeter heel is perfect for everyday wear without putting strain on your ankles. Completed with a fine leather upper lining, save up to $60 on this deal when bought from Myer.

More fashion deals:

We’ll keep adding more as they become available.


Whether you’re on the hunt for a new household appliance or simply updating the contents of your kitchen cabinets, this list has a selection of the good deals you need. 

Dyson V7 Cord-free Handstick Vacuum: $399 (save $200 on Dyson Australia)

Looking for a vacuum cleaner that reaches the not-so-reachable spots of your living room? Dyson’s V7 cord free vacuum cleaner is your one-stop shop for all your cleaning needs. Equipped with quickly transformable heads, this vacuum cleaner takes the hassle away from cleaning. Enjoy up to 30 minutes of fade-free suction with Dyson’s powerful motors. Forget making a mess, with an easy pull lever, you can empty the vacuum cleaner quickly without getting your hands dirty. Grab this offer for $399 from Dyson. 

Breville The Barista Express coffee machine: $599 (save $400 on eBay)

Start your mornings right with Breville’s most popular coffee machine. Whether you’re a coffee connoisseur or an addict, this compact espresso maker is a must have on your kitchen countertop. It comes with its own milk frother wand, so you can enjoy a foamy latte or cappuccino from the comfort of your kitchen. Save a trip to your coffee shop and become a pro barista at home with this coffee machine for $599.

KitchenAid fresh prep slicer & shredder attachment: $121 (save $48 at KitchenAid)

Simplify your meal prep with KitchenAid’s slicer and shredder attachment. This unit can thinly slice your favourite veggies for a continental salad or shred potatoes for morning hash browns. Whatever may be your preference, this slice/shredder attachment is there to handle the workload. Feed your family with this attachment for $121 from KitchenAid.

Phillips Airfryer Essential (HD9200/21): $119.95 (save $79.05 on Amazon)

Tired of eating soggy leftovers everyday and want something hot and crispy? Philips’ Airfryer Essential has got you covered. An airfryer can do everything an oven can, and then some. You can bake, roast, fry, grill and even reheat your favourite recipes at your convenience. If you’re health conscious, air fryers also typically use much less oil than conventional frying. Eat mouthwatering delicious meals every day and save time in the process. You can currently save $80 when you buy from Amazon.

More homeware deals:

If there’s something specific you’re after, please take a look at our selection of top retailers further up the page.

Other Black Friday deals

All the deals that don’t have a special category but are amazing bargains. 

Naturehike CloudUp 3-person tent: $208.25 (save $36.75 on Amazon)

Thinking of going camping? This three person tent from Naturehike is suitable for anyone looking to reduce gear and share a tent with their friends and family. This freestanding tent is versatile and compatible with all weather conditions. The breathable mesh ventilation system allows air to pass through freely, keeping you comfortable at all times. Amazon has knocked off $36.75 off in this deal, so it’s now available for $208.25.

Goldair 45cm pedestal fan: $99 (save $30 on Catch Australia)

With the weather getting warmer, it's an ideal time to add a pedestal fan to your room. With three speed settings and oscillating functionality, this unit from Goldair is a good investment for its price range. Donning a metal construction in black chrome finish, it’s built for the long haul. Nab this deal for $99 from Catch Australia.


Lego Architecture Empire State Building: $119.20 (save $29 on Catch Australia)

Want to keep your little ones occupied this Christmas? Help them create a Lego replica of the Empire State Building with their own hands from this architecture set available on Catch Australia. This skyscraper towers over 55cm in this interpretation and contains 1,767 pieces of Lego to construct the complete model. Scoop this deal for $119.20.

More deals:

What is Black Friday?

Black Friday is a massive shopping event that falls on the Friday after Thanksgiving in the United States. It marks the start of the holiday shopping season there and we seem to be adopting the same habit here across the Pacific. That’s because more often than not, the Black Friday sale is close enough to Charistmas to warrant picking up presents on the cheap. 

In Australia, the term ‘Black Friday’ holds dark memories, but the phrase has also attached itself quite firmly with the year’s biggest sale. From an economic perspective, the sale gets its name for the one day in the year when businesses went from marking their losses in red ink to profits marked in black because shoppers scrambled to ‘doorbuster’ sales and stores had a massive turnover. 

Despite its American roots, Black Friday has become popular in Australia in recent years, with retailers gearing up for one of the busiest sales periods of the year. The pandemic significantly reduced in-store retail shopping across countries last year, with shoppers moving online. Even with restrictions now being eased, we might be better off keeping to online shopping this year too. You can cut the queue and shop from the comfort of home as plenty of brands are expected to drop red-hot deals on their online stores. 

This sale period could be marked by heavy backlogs and supply-chain disruptions, so you might want to keep an eye out on shipping details to ensure you receive your items before Christmas.

When is Black Friday 2021?

This year, Black Friday falls on November 26, the Friday immediately following Thanksgiving in the US. With the age of online shopping well and truly upon us, retailers with online storefronts will have offers live the moment the clock ticks over to that date at midnight. So expect Black Friday 2021 deals starting at 12am AEDT on November 26. 

It’s not purely an online event though, so you can step into the brick-and-mortar stores to snap a bargain or two… or three. But given the fluid situation with the ongoing pandemic, it won’t be a bad idea to shop from your couch.

As we mentioned earlier, Black Friday is not a single-day sale. It will go on till 11:59pm AEDT the following Monday, November 29, that marks the end of Cyber Monday. 

As this sale is exactly a month before Christmas, you could consider getting your pressie shopping done and dusted, and save yourself a whole load of dollary-doos.

Black Friday 2021: FAQs

1. Does Australia have Black Friday sales?

Australia does have Black Friday sales online and in-person. But due to lockdown restrictions still yet to ease in many parts of the country, it's best to stick to online sales. Even without the festivities, Black Friday sales have become a marketplace tradition in Australia. In recent years, there’s been an increase in consumer awareness of brands and retailers which naturally led to the attention that Black Friday has been getting. Most retailers try to push their back-catalogue products for a cheaper price on this day so you’re sure to find some good bargains if you keep a sharp eye. The timing of the Black Friday sales period presents a good opportunity to cross a few expensive items off your Christmas shopping lists before the festive chaos descends. 

2. How long do Black Friday sales last?

Officially Black Friday deals are set live at midnight on that particular Friday, and can last all through the weekend and into the following Monday, called Cyber Monday. However, several retailers tend to start promoting their Black Friday deals a bit earlier in the week, so if you’re really after some good savings we suggest you keep your eyes glued to the computer to snap up some good offers from Monday, November 23.

3. Can I use a credit card to pay for Black Friday deals?

Absolutely yes. Payments using credit cards offer zero liability as opposed to debit card transactions. You can always report a fraudulent purchase to your credit card company since no actual funds have been taken out of your account yet. Plus you can also maximise your rewards and savings if you use a rewards credit card.

4. Are there any cashback offers during Black Friday?

Cashbacks on certain purchases are possible on Black Friday. Many websites also offer vouchers with discount codes that can be used on Black Friday deals. Since most online merchants try to push huge discounts all day long, double your savings with a good cashback offer or coupon from your favourite brands, just be sure to read the fine print or check with the individual retailers on the possibility of additional savings.

5. Is online shopping safe?

Since this is considered to be one of the biggest online shopping events of the year, many scammers, online thieves and fake sellers are expected to creep out of the dark recesses of  the internet to take advantage of naive shoppers. We recommend you make purchases from reliable online sellers and do your research before making any payments. Similarly phone and email phishing scams are likely to occur during  this sale period. With many anxious shoppers trying to bag a good deal from this shopping spree, some might accidentally click on a web advertisement or link that may carry malware. Stay alert and avoid shoulder surfers the best way you can.